Marketing leadership without the overhead.
You've got product and operations. We build the marketing pillar most founders are missing — the strategy, systems, and team that turn vision into growth you can measure. We lead the work, not another agency retainer.
The business works.
The marketing doesn't... yet.
Most founders we meet have strong sales and ops and a marketing function that never quite got built. Here's the gap we close.
Disconnected freelancers and agencies, all pulling in different directions.
One accountable leader who sets the strategy and aligns everyone to it.
No system — just scattered campaigns and spend you can't fully explain.
Foundations, a managed calendar, and KPIs you can actually track.
A great product, but growth has stalled and you're not sure why.
A clear diagnosis, a plan, and hands-on execution that moves the numbers.
Most companies build around product and ops. Marketing is the missing third pillar.
We help you build it right the first time — turning big ideas and marketing jargon into structure, clarity, and results you can climb on.
Fractional leadership that builds and runs your marketing.
We work directly with founders to create the systems, strategies, and teams that support real growth — leading the work, not bloating your headcount.
Positioning & Strategy
Clarify your brand, define your audience, and sharpen your message so your marketing resonates and performs.
Budgeting & Growth Planning
Marketing budgets and performance plans grounded in reality, tailored to your goals, and built to scale.
Team & Staffing Strategy
We identify who you need — hires, freelancers, or agencies — then manage and align them.
Marketing Tech Stack
The right tools for your stage, implemented so your systems support automation, measurement, and scale.
Campaign & Project Execution
We run your calendar, coordinate teams, and manage creative and launches from strategy through delivery.
Operational Clarity & Leadership
We turn vision into concrete plans, repeatable systems, and results you can measure.
A marketing leader in place — in four moves.
No long onboarding, no bloated scope. We get into the work fast and stay accountable to the numbers.
Diagnose
We audit where your marketing stands — positioning, funnel, spend, and team. No fluff, just the gaps.
Blueprint
You get a clear plan: strategy, budget, calendar, and the KPIs we'll hold ourselves to.
Build the team
We assemble and align the right people — internal or external — around the plan.
Run & optimize
We lead execution week to week and iterate on performance, not opinions.
One operator. Real outcomes across industries.
Led growth and lead generation for a Series A health-tech startup, scaling revenue from zero to $11M ARR.
Raised over $1M across crowdfunding campaigns for consumer-hardware startups.
Overhauled a bloated, agency-driven ecommerce spirits brand — from $200K to over $1M a year, profitably.
Led a German consumer brand's US market entry and growth across Amazon and DTC.
We manage to the metrics — not the vibes.
Not an agency. Not another hire. A leader who builds the system and the team.
We go beyond big ideas and marketing jargon. Our approach is hands-on, cost-aware, and built to meet your business where it is.
Build strong foundations
Personas, buyer journeys, brand voice, and positioning — organized into frameworks your team can actually use.
Use AI to accelerate, not replace
We wire tools like Claude and ChatGPT into writing, planning, and research — saving time and budget without losing quality.
Data-driven execution
Clear KPIs and reporting, managed calendars and campaigns, and decisions driven by performance — not opinions.
Research worth your inbox.
We publish what we're learning across health-tech, DTC, and premium spirits — turned into playbooks you can actually use.
Let's build your third pillar.
Product and operations are handled. If marketing is the missing piece, let's talk. Most businesses build it too late — we help you build it right.
Third Pillar Marketing Group — fractional marketing leadership that bridges the gap between vision and execution for growth-focused founders.